Legal
Privacy
What we collect, why we need it, and how long we keep it.
Effective 27 October 2026. Edition revival-2026-10-27.
Who is responsible
yume is operated as a sole proprietorship and is responsible for the personal information described here. Email hello@yume.video for privacy questions or requests.
Information yume handles
yume handles account, contact and purchase information, including your email address, order history and payment status. Stripe handles the payment details entered at Checkout; yume keeps the identifiers and records needed to operate and support the purchase.
Creative information can include a public professional-profile link and selected professional facts, a job-posting link, photos, a child's name, age and interests, details you approve, optional answers, change requests and edit chat messages, production instructions, prompts, intermediate assets and completed videos. yume asks only for the fields needed by the chosen template.
Technical information can include security and service logs, device or browser details, referral links and limited analytics from selected public marketing pages.
Sources, gifts and saved profiles
Information can come from you, from another customer buying a gift, from the person depicted, or from a provider reading a public professional profile or job page. The form shows the important extracted details so the purchaser can review and correct them before production.
Gift-recipient information stays with that order. When you sign in, a saved self-profile may prefill a later order. Each accepted order keeps its own snapshot, so changing a saved profile does not silently alter an earlier order.
yume does not infer protected traits, use photos for biometric identification or retain face embeddings. It detects where a face is in a photo only to crop and check the photo.
Children's photos and details
Many yume videos star a child, so yume handles children's information: their name, age, interests and similar answers, the photos you send and the finished video. yume gets it from the parent or guardian who orders, never from the child.
yume uses it only to make, deliver, change and support that child's video, and to understand how its videos are made so it can make them better. yume never sells it, never shares it with anyone except the providers that help make the video, never uses it in ads or marketing, and never uses it to train AI models.
A parent or guardian can ask yume to delete their child's photos, details or video at any time by emailing hello@yume.video. yume deletes them within 30 days and confirms by email. A child who has grown up can ask too.
Why yume uses information
yume uses information to take payment, create and deliver the ordered video, provide changes and a video library, send transactional email, support customers, correct problems, review how videos were made to improve them, operate rewards and referrals, prevent abuse, secure the service and meet record-keeping obligations.
yume relies on the contract with you to make and deliver your video, on its legitimate interest in making the video you asked for and improving its videos to handle the photos and details of the people in it, on its legitimate interest in understanding and advertising its site for analytics, and on legal obligations for tax and accounting records.
When you open a link shared by a yume Affiliate, yume remembers that referral in a signed first-party cookie for 30 days, so the Affiliate can earn a commission if you buy a video. Your price stays the same. You can turn referral credit off under Privacy choices on this page at any time. That removes the cookie and stops later referral links from being remembered in that browser, and it never prevents a purchase. It does not change attribution already fixed for an existing Checkout or purchase.
Prices show in the currency for your location. If you pick another currency at the bottom of a page, yume remembers that choice in a first-party cookie for a year, so the pages and Checkout use it. Choosing Automatic removes the cookie.
Service providers and international processing
yume sends each provider only the information needed for its role rather than the whole customer record.
Image, video, voice and music production, which receives the photos and the details a template uses: OpenRouter (which routes to Google Gemini and Anthropic Claude), fal, sume, PiAPI, Higgsfield, kie.ai and ElevenLabs. E2B runs the temporary workspace where a video is put together.
Payments: Stripe. Hosting, storage and the database: Cloudflare and Neon. Email: Resend and Google Workspace. Public-profile retrieval: Apify. Site analytics and ads measurement: PostHog, Meta and Google.
Some providers process information in the United States or elsewhere outside your country or the European Economic Area, under their own data terms. Provider locations, retention and safeguards depend on the service and account arrangement. yume does not promise that all processing is EU-only.
Photos, files and watch links
Source photos, intermediate files and production assets are private in storage. Completed videos use unlisted watch links. Anyone with a link can watch and download without signing in, but yume does not list these links publicly or include them in search indexes.
yume can revoke a hosted video and delete its own accessible copies. It cannot recall files already downloaded or reposted by someone else.
How long information is kept
yume keeps creative order information, including photos, for as long as the order exists, to provide your video library, changes and future support and to improve how its videos are made, until you ask yume to delete it. There is no automatic expiry based only on the age of an order.
A quiz that does not lead to an order is deleted, with its answers, email and photos, 7 days after it started.
Payment, refund, dispute, risk, reward, affiliate and accounting records are kept separately where needed for records, reconciliation, fraud prevention or legal obligations. Deleting creative material does not automatically delete those minimum commercial records.
Your choices and rights
Customers and people depicted in videos can email hello@yume.video to request access, correction, restriction, objection, deletion or a copy of their information. Include the relevant video link so yume can locate the material. yume replies within 30 days and asks for the least additional evidence reasonably needed to verify the request; an account or government identity document is not required by default.
Possessing a watch link is enough to identify a video, but it does not by itself authorize disclosure of personal information or permanent deletion. A plausible request from a depicted person can restrict viewing and production while yume verifies it. A verified deletion can override the purchaser's ownership and does not automatically create a refund.
You can also complain to the data protection authority where you live.
Updates to this notice
yume may update this notice when the service or its providers change. The page shows its effective date and edition. Material changes apply from the stated date rather than silently rewriting the privacy information attached to an earlier Checkout.
Read the terms. Questions? Email hello@yume.video.